New LLA Exec Dir


Lake Lanier Association has named Amy McGuire its new executive director. She officially began her work with the lake advocacy organization in mid-June.

“This is a homecoming for me in the best way possible,” said McGuire, who worked in the marina business on Lanier for a number of years. “I’ve always been one of Lake Lanier’s biggest cheerleaders, but I’m confident this new role will be a megaphone to project my affection, and if I do it well, my spirit and respect for the water. Hopefully, it will become contagious.”

McGuire, a Georgia native who graduated from North Gwinnett High School, worked in member services at Aqualand Marina for several years and also at Hideaway Bay as bookkeeper. She holds a bachelor of science degree from the University of Georgia. Most recently she was employed by a surgical supply sales company.

“The Lake Lanier Association received an excellent response to our job posting with several good candidates,” said Todd Baxter, president of the LLA. “From the first time we connected with Amy, the committee knew she had the breadth of experience, education, financial and organizational skills that will help us further expand our mission ‘clean lake, full lake, safe lake.’ Her familiarity with the lake community is a bonus.”

McGuire’s understanding of Lake Lanier goes beyond her work and recreational time on the water.

“In 2013 when I went to what was then Gainesville College and is now the University of North Georgia studying business administration, my first class project was to collect oral histories of the people who lived in the Chattahoochee Valley that would become Lake Lanier,” she said. “It gave me so much insight into the history of the lake and the people here, and it opened my eyes to the importance of the lake to North Georgia and the Southeast.”

McGuire lives in Buford with her husband Bill, who works for the US Postal Service, and their 15-year-old daughter Molly, who attends Cherokee Bluff High School, and their 20-year-old son Conner and is pursuing a career in the high-performance auto industry.

Her enthusiasm for the lake and the association is evident, saying she wants to capitalize on every opportunity to generate interest in the organization and build the group’s relationships in the community.

“This role feels more like coming home than an actual job,” she said. “No matter how people interact with the lake, it’s vitally important those interactions are with a body of water that’s consistently clean, full and safe. This position feels more like a mission than a career; how lucky am I?”

“The board and I have been looking forward to Amy’s coming on board and we hope that our members, constituents, stakeholders and the community will heartily welcome her,” Baxter said. “We’re poised for even more growth, success and community outreach and Amy will be a strong part of that. We are glad to have her on board.”

For more information about the association or to become a member, visit