Victoria Clevenger, head shot


Victoria Clevenger has been named executive director of the Lake Lanier Association. The appointment was effective in early November. She replaces Amy McGuire, who served the non-profit as executive director for 18 months.

“Under Amy’s leadership we have made great strides to further the association in the community and we sincerely thank her,” said LLA President Todd Baxter. “The past 18 months have seen us undergo many changes from an operational standpoint, including upgrading our technology and moving into dedicated office space in Gainesville.

“At this point, we’re well-positioned to further our programs and volunteer involvement, the bread and butter of our mission,” Baxter said. “We looked to our staff to determine the most versatile leader to make this happen. Victoria’s experience, the social media presence she has helped us establish, her project management skills, and her passion for working with volunteers made her the most appropriate choice at this time in our evolution.”

Baxter said the group will be reevaluating and redirecting its financial resources in the coming months.

“We have several new board members and we’ve taken a look at where we are philosophically and financially,” he said. “The board wants to redouble our attention toward work directly related to the lake, including our Abandoned Docks and Derelict Vessels program, the Solar Lights initiative, our Life Jacket Loaner Stations and our Rip-Rap projects to address shoreline erosion.”

Dan on left of life jacket kiosk and Victoria on right, with Lake Lanier in the background.

Clevenger and LLA board member Dan Osman at one of the association’s Life Jacket Loaner Stations.

He said that the organization will be pursuing more personal and business memberships as well as grants for funding to expand existing programs.

Clevenger earned her MBA and undergraduate degrees from Lee University in Cleveland, Tenn. After graduation, she worked for more than five years for a higher education non-profit organization in Tennessee in sales and marketing.

She joined the association staff in February 2021, as membership and communications coordinator. Most recently, she was marketing and communications coordinator.

In the past three years, she has spearheaded internal communications to members through the quarterly newsletter, email marketing and website updates. She has interfaced with volunteers working on the group’s keynote activities – the annual Member Celebration and Shore Sweep annual lake clean-up – as well as handling marketing for other initiatives.

Clevenger has expanded the association’s social media presence across multiple platforms, and she has been representing the organization in partnerships with other local entities.

Bev and Victoria standing together with LLA t-shirts and boatshow booths and people in the background.

Victoria Clevenger with LLA board member Beverly Nicholls.

“Victoria’s project management expertise, her communications skills, her positive and professional approach to solving complex problems and her ability to effectively interface with our board, members and volunteers will help us further promote a Clean, Full and Safe Lake Lanier,” Baxter said.

For information about the organization, to volunteer or join, visit or call 770 744-4547.

Photos: courtesy of LLA