Although Freedom Boat Club’s two Lake Lanier locations became corporate-owned earlier this spring, local members will not see any appreciable changes.

“We have retained the entire former management team at Lanier and our fleet is staying the same,” said Cecil Cohn, president of the Freedom Boat Club Network. “The growth in the Atlanta area has been tremendous and our goal is to continue our foundation for future growth.”

Freedom Boat Club is a membership organization that allows access to a wide variety of boats on demand. It also offers reciprocity at its locations across its more than 350 clubs in North America.

The formerly franchised locations at Holiday Marina and Bald Ridge Marina are now owned by Brunswick Corporation, which acquired the member-network in 2019. Brunswick’s portfolio includes Mercury Marine engines, plus Bayliner Boats, Boston Whaler, Cypress Cay Pontoon Boats, and Sea Ray.

Approximately one-third of the Freedom Boat Club locations are company-owned; the other two-thirds are franchised.

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